GOLDILOX
QX80
GOLDILOX QX80
GOLDILOX QX80
GOLDILOX QX80
Client
Infiniti
Client
Infiniti
Client
Infiniti
Agency
PX Studios
Agency
PX Studios
Agency
PX Studios
Role
Director
Role
Director
Role
Director
Location
Enter location here
Location
Enter location here
Location
Enter location here
Infiniti’s fully redesigned luxury SUV, the QX80, is all about “just right” design and fully interactive features. We were charged to create an unforgettable reveal event to announce its arrival. At our venue, guests were greeted with a series of immersive sensory experiences showcasing the QX80's technologies.
Infiniti’s fully redesigned luxury SUV, the QX80, is all about “just right” design and fully interactive features. We were charged to create an unforgettable reveal event to announce its arrival. At our venue, guests were greeted with a series of immersive sensory experiences showcasing the QX80's technologies.
Infiniti’s fully redesigned luxury SUV, the QX80, is all about “just right” design and fully interactive features. We were charged to create an unforgettable reveal event to announce its arrival. At our venue, guests were greeted with a series of immersive sensory experiences showcasing the QX80's technologies.
The SEE installation showcased the QX80’s 64-color lighting themes with a mirrored kinetic sculpture that reacted to the users’ preferences and movements. FEEL highlighted QX80’s Biometric ClimateControl System. Thermal imaging displayed a heat map of each guest on a screen and a custom climate system would cool and adjust to deliver a perfect, comfortable atmosphere. HEAR soloed the QX80’s individual sound zones in an installation outfitted with Klipsch directional speakers. Guests in a single pod simultaneously heard their own audio tracks before realizing they merged together to create a singular funky beat.
The SEE installation showcased the QX80’s 64-color lighting themes with a mirrored kinetic sculpture that reacted to the users’ preferences and movements. FEEL highlighted QX80’s Biometric ClimateControl System. Thermal imaging displayed a heat map of each guest on a screen and a custom climate system would cool and adjust to deliver a perfect, comfortable atmosphere. HEAR soloed the QX80’s individual sound zones in an installation outfitted with Klipsch directional speakers. Guests in a single pod simultaneously heard their own audio tracks before realizing they merged together to create a singular funky beat.